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Business Intelligence

How to Measure Financial Performance with Performance Dashboards and BI Reports

Kenneth Weesgaard

Table of contents

One of the first things you need to do to understand financial performance is to understand how to measure it.

KPIs are critical in measuring financial performance. These numbers provide an indication of your company's overall performance and can be used to measure departmental performance.

In this article, we'll explore the most important metrics and how to measure them. Let's start with revenue and expense. Revenue and expense are the most basic metrics, which most companies track. Net profit and gross margin are also important.


Operating cash flow (OCF) is a key metric. It shows how efficiently a business is able to pay for routine operating expenses.

When compared to the Total Capital Employed, it helps businesses see how much money is available for capital investments. This information allows businesses to see beyond profits to understand the overall health of their business. For example, if your company has a high Operating Cash Flow, it's a sign that it's using its shareholders' funds to fuel its growth.

Sales revenue will reveal whether your marketing and sales efforts are paying off. If sales are declining, your sales strategy might need to be changed. Another metric to monitor is sales growth. Sales growth will let you know if your business is gaining customers or if it's losing money.

It's important to track sales growth over time and see if it continues to increase. If your revenue is growing, this means that your marketing efforts are working and your competitors aren't.

A financial dashboard provides an easy-to-understand snapshot of all the key metrics in a company. This allows management to analyze the data to determine where improvement is needed. Key metrics may include gross profit margin, cash flow, invoice payment, and net profit margin.

By examining past data, managers can see where numbers should be and set specific operational activities to improve them. Ultimately, this can help them make smarter investments. There are several benefits to having a financial dashboard.


In conclusion, performance dashboards and BI reports are essential tools for measuring financial performance. They provide insights into key indicators, trends, and drivers of financial performance. GoSimplo is a great tool for creating performance dashboards and BI reports.

With GoSimplo, you can get crucial financial insights in just five minutes.